The parents of Emilie and Jack

How do you find balance as parents?

Melissa and Pierre are the proud parents of Emilie and Jack. Like many parents, they juggle numerous responsibilities: work, parenting, social commitments, and making time for themselves. They want to see their children grow into creative, happy individuals while providing a stable foundation. But how do you balance parenting with your own ambitions?

The rat race of parenting

As a parent, you want to give your children the best opportunities, but the bar seems to be set higher and higher. You need to give them room to grow, opportunities to relax, support with studying, and structure at home. At the same time, you’re battling the constant pressure of an already packed schedule. Weekends often aren’t the oasis of rest you hope for. Sports games, shopping, school assignments, dinners with friends – it sometimes feels like time is slipping away.

Melissa and Pierre also face more frequent conflicts with their growing children. They want to prepare them for the future by teaching the right habits and reflexes. Meanwhile, their children seek friendship, autonomy, and a sense of belonging. Due to their busy schedules, kids often turn to social media to fill the void of connection. How do you solve this in a world where everything seems perfect?

Creating memories instead of chasing perfection

The pressure to be “good parents” is immense. Magazine photos show the perfect image: families skiing together, kids glowing during a school performance, perfectly styled outfits. But real parenting is often found in small, unplanned moments – laughing together over a silly joke or watching a LEGO tower collapse.

Instead of striving for perfection, focus on creating memories that are meaningful to your family. Plan an afternoon where everyone puts their phones away. Grab some LEGO bricks, a stack of books, or a board game and see where it takes you. It’s not about what you do; it’s about doing it together.

The battle against comparisons

Comparison is a trap almost all parents fall into. Why does that other mom seem to plan everything and still have time for yoga? Why does that family always look so relaxed? It helps to realize that everyone is fighting their own battles. What you see is often only the highlights of a busy life. The grass is greener where you water it, as they say.

Rest and space for everyone

One of the biggest dilemmas for parents like Melissa and Pierre is how to give their children enough room to be themselves while still spending quality time together. Their daughter has just turned 14 and is discovering youthful emotions. It’s not easy to process these, as they’ve learned. But as parents, you sometimes feel guilty: "Are we there for her enough?"

The answer is simple: there’s no fixed formula for balancing parenting and work. Start by giving your children the space to do what matters to them, but also plan intentional moments together. And don’t forget: parents need time for themselves too. When you’re recharged, you can be there for your kids in a better way.

Tips for Busy Parents

• Plan unstructured time: Not everything needs to be scheduled. Leave room for spontaneous activities.
• Create tech-free moments: Agree on times when everyone puts their phones away and is truly together.
• Make memories close to home: You don’t need to take long trips. A walk around the city can be just as meaningful.
• Share the responsibility: Don’t try to do everything alone. Ask for help from your partner, friends, or family.
• Let go of perfection: What matters is being together, not how it looks on social media.

How we want to contribute with Tribeca: A new standard for families

Reading a LEGO PLAY WELL report confirmed our observations. The report surveyed 13,000 children and parents across nine countries, asking about the importance of play and spending time as a family. Alarmingly, 81% agreed that more time should be spent together as a family. These findings inspired us to start Tribeca Ateliers.

We began with the wishes of LEGO enthusiasts in mind. Naturally, you first think of young children in a colorful space filled with blocks. But as parents, we’d seen enough uncomfortable, messy cafeterias. Just as healthy eating doesn’t need to be a luxury anymore, we believed there should also be a better place for parents and children.

We understood that the lack of a location representing both parents’ and children’s interests often led to prioritizing “the most important thing.” Choosing is often losing, as they say.

We took parents like Melissa and Pierre as our example. Involved, but constantly pulled in too many directions. What if they could finish their work after school hours while their children participated in creative activities nearby? What if they could meet other parents who understood the same challenges?

This inspired us to create more than just a meeting place. Tribeca is a space where family, personal growth, and work come together without having to choose.

That’s our vision: a space where the daily rush slows down, and balance becomes possible.

Crowdfunding for Tribeca

We designed Tribeca as a refuge with intentionally designed spaces. A place where families love to come, where children play and grow in a creative environment. Here, you can be productive as a parent while also sharing meaningful moments with your family.

Our crowdfunding campaign makes all this possible. With your support, we’re building Tribeca: an inspiring Salon for parents and a vibrant Atelier for children. It’s more than a retail space; we’re building a community where families find rest, creativity, and balance. Join us and help create a better work-life balance.