A day in the life of Astrid, mother and marketing manager
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A day in the life of Astrid, mother and marketing manager
07:00 – Astrid's alarm goes off. Even before her first cup of coffee, work emails start pouring in. At the same time, she gets the kids ready for school: making sandwiches, finding sports clothes, and ensuring everyone leaves the house on time.
08:00 – While dropping the kids off, she’s already worrying about the big team meeting at 9:00 AM. Her thoughts jump between her children’s schedules and her own to-do list.
09:00 – In the stand-up meeting with her marketing team, she has to quickly switch between KPIs, campaign results, and budgets. She struggles to truly listen, feeling pressured by incoming emails and chat messages.
11:00 – An urgent request from Sales: a pitch deck needs last-minute adjustments. Astrid interrupts her own work to tackle this new priority, pushing her tasks to the back burner yet again.
15:00 – Project meeting. On her way to the meeting room, she checks the school’s online portal: her child unexpectedly has the afternoon off tomorrow. She quickly sends a message to her partner to arrange childcare. Meanwhile, work emails pile up.
17:30 – After picking the kids up from after-school care, she joins a conference call from the car. She feels guilty when her kids complain that she’s always on the phone.
20:00 – The kids are in bed. Astrid hopes to finally have time for strategic thinking or brainstorming for the new marketing campaign. But she’s so exhausted that she struggles to be productive.
Raising kids and working: A difficult combination
The daily challenges of work vary greatly depending on personality and work style. Some benefit from a flexible schedule, while others need fixed focus blocks or structured collaboration sessions. Yet, these problems often fall into a few recognizable categories:
Work-related challenges
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Operational work
Astrid has to meet daily deadlines in an already packed schedule. New requests from clients and colleagues increase the workload and disrupt any form of planning. -
Creative work
Truly innovative or strategic thinking requires peace of mind and clarity. Due to the constant flow of emails, calls, and meetings, Astrid barely finds time for new ideas or long-term strategies. -
Collaboration with colleagues
Effective teamwork requires mutual communication, feedback, and in-depth discussions. In a hectic environment with little room for thorough alignment, teamwork doesn’t reach its full potential.
Childcare challenges
In addition to her work, Astrid cares for her children. Last-minute changes in school schedules or sports activities demand flexibility, which hardly fits into her busy work agenda. Tasks pile up at home and work, leaving Astrid constantly overwhelmed. Focus and calm are hard to come by.
Current “solutions” fall short
How do current solutions fail to address both operational work pressure and childcare problems?
Although “remote work” has become widely accepted since COVID, there are still practical shortcomings. Let’s compare Astrid’s day to the standard solutions available today:
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Coworking spaces
These offer flexible workspaces, Wi-Fi, and networking opportunities. However, childcare facilities are virtually nonexistent. Most coworking spaces are optimized for continuous work and meeting room utilization, leaving little room for the occasional flexibility people truly need. -
Remote Work
While remote work offers freedom and eliminates commuting, not everyone has a quiet place to work, especially with kids or housemates around. The line between work and personal life blurs, and social interaction with colleagues disappears. -
Retreats and training programs
Retreats and multi-day training programs offer temporary relief. But once back in the office, the daily pressures return. They’re often expensive, far away, and hard to combine with family life. -
‘Kid-friendly’ environments (trampoline parks, sports clubs, etc.)
Parents may turn to these places where children are entertained while they try to work. However, such environments are unsuitable for focused work or meetings. They’re often noisy, fast-food oriented, and lack proper Wi-Fi.
A paradigm shift is needed
Conversations with various professionals reveal a clear need: the ability to occasionally escape daily chaos without reorganizing your entire work structure.
Just as Netflix offers the freedom to watch series when it suits you, knowledge workers and managers want a place to focus, brainstorm, or simply relax—without complex logistics.
The current options (coworking spaces, remote work, retreats, and kid-friendly emergency solutions) are either too standardized or insufficient. The rise of yoga apps and meditation podcasts illustrates people’s desire to slow down the daily pace. But if the core problem remains unresolved, this only delays inevitable stress. A practical and flexible concept where work, creativity, and family come together when needed is essential.
Tribeca’s vision: the solution
1. Flexibility for busy schedules
At Tribeca, our doors are open when you need them. No mandatory attendance or daily bookings. If a window opens in your schedule for focused work or brainstorming, just stop by and switch “on,” like starting Netflix when you want to watch a show.
2. The right setup
- The Salon: A warm, professional space for focused work, meetings, or client appointments. Located in residential neighborhoods, Tribeca offers convenience with nearby parking and public transport. Large windows provide natural light, fostering productivity and collaboration.
- The Atelier: A creative space equipped with LEGO materials for both adults and children. Adjacent to the Salon, the Atelier supports innovation through LEGO Serious Play sessions and transforms into a lively LEGO universe for kids after school.
3. Space for professional sessions
Tribeca hosts organized sessions with internal or external consultants, offering facilities like audiovisual equipment, materials, and LEGO tools for creative thinking.
4. A kid-friendly work environment
We understand that family schedules don’t always align with office hours. With the Atelier, parents can focus on work without worrying about childcare.
Help build Tribeca
Become part of Tribeca, the new standard in work-life balance. By supporting our crowdfunding campaign, you’ll help create spaces that combine focus and inspiration in the Salon with creativity in the Atelier, welcoming both adults and children.
Tribeca is more than a workplace; it’s a hub for like-minded individuals striving for a sustainable balance between work, family, and personal growth. Discover the freedom to work when, how, and with whom you want—without worrying about childcare or logistics—and unlock your full potential.